Ep. 161 - Have you struggled with marketing in the online arena? Dorothy Vernon-Brown is a small business marketing strategist & coach on a mission to help local small business owners. Dorothy is the founder of AKB² Small Business Marketing and is the co-founder of AutomateSmart.ly which leverages the explosive power of digital automation including emails, chatbots, SMS, and mobile wallets so that business owners can quickly grow and scale by putting their marketing on autopilot. She helps struggling business owners and entrepreneurs find effective ways to get new customers. In this episode, Dorothy shares some top marketing tips that help entrepreneurs identify their target customers and connect with them. Listen in to learn how Dorothy helps entrepreneurs run their marketing on systems for resilience and sustainability over silos that easily break them. You will also learn the importance of digitizing your business in every way possible to keep it relevant in this digital age.
Key Takeaways:
- How to identify with your target audience and connect with them before selling to them
- How to build trust with potential customers by providing value before asking them for a bigger commitment
- Grow your justifiable business idea by starting with a strategy and staying persistent and consistent
"Stay consistent, be persistent, but start with a strategy first." -Dorothy Vernon-Brown
In this episode you’ll discover:
How she helps entrepreneurs get their marketing from all over the place to all in one place [1:00]
How they use webinars to provide value and create a connection with potential customers [4:18]
The role of Automate Smartly in helping small businesses operate in systems [6:24]
Four crucial tech systems that will help you connect better with your customers [8:45]
She explains how they have doubled down their business by adopting working systems [12:48]
She advises women entrepreneurs to stay resilient and with a strategy through difficult times [13:33]
How to treat working remotely as if you’re working at the office and under supervision [16:13]
The importance of digitizing your business now before it is too late [17:19]
CAREER
For the last 15 years, Dorothy Vernon-Brown has worked with a wide variety of small business owners and entrepreneurs to achieve significant marketing results.
Prior to entrepreneurship, she worked with a financial services start-up and helped to grow their client base and funds under management by over 400% in less than 4 years.
She is the owner of AKB² Small Business Marketing where she coaches, consults, and speaks.
Dorothy is also the co-founder of AutomateSmart.ly which leverages the explosive power of digital automation including emails, chatbots, SMS, and mobile wallets so that business owners can quickly grow and scale by putting their marketing on autopilot.
She is at the forefront of today’s digital disruption and has been trained by the world’s leading digital experts and is a certified Digital Marketing Customer Acquisition Specialist and agency partner for the world’s leading chatbot platform.
EDUCATION
Dorothy holds an undergraduate degree in History and Social Sciences from the University of the West Indies and a master's certificate in Marketing Communications from the Schulich School of Business, York University.
AFFILIATES
When Dorothy isn’t helping clients succeed, she is pushing personal boundaries and fighting to save the lives of patients with leukemia and other blood diseases through the DD4D charity she co-founded.
AWARD
She is the proud recipient of the Woman of Honour Award given by Canada’s Black Business & Professional Association (BBPA) to women who have served the black community with distinction.
RESOURCES
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