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Business

The Pros and Cons of Virtual Assistants for Small Businesses | Nan McKay

I am a big proponent of virtual assistants for small businesses, especially online businesses and startups. A virtual assistant is ...
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Choose Your Business Structure

Choosing a business structure for your company is one of the most crucial first steps to starting a business. Your ...
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Checklist for Starting A Business

This checklist includes everything from naming your business to writing a marketing plan. It's the information you need to position ...
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Design Your Landing Page | Nan McKay

THE LANDING PAGE In online marketing, a landing page, sometimes known as a lead capture page or a squeeze page, ...
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How to Do a Marketing Call to Action | Nan McKay

A Call to Action as it is used in marketing is a phrase or sentence that is designed to get ...
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How to Build a Targeted Email List | Nan McKay

If you are new to digital marketing, your first question is "How do I build my email list?" Let's explore ...
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Making Lead Magnets Work for You | Nan McKay

One of the most popular, effective, and simplest ways to obtain targeted emails is to develop a lead magnet for ...
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Are We Entering into a New Management Paradigm | Nan McKay

Are you seeing a pattern of gendered ageism in companies today? Do you feel you are being put out to ...
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Is a Side Hustle for You? | Nan McKay

During the pandemic, women felt an urgency in making the decision on returning to work or choosing an alternative. Are ...
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Passion Has No Age Limit | Nan McKay

The strong voice inside says, "I could start a business, and through hard work, achieve financial rewards large enough to ...
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Nan McKay

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