How to Overcome Gendered Ageism | Bonnie Marcus


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Ep. 165 - Bonnie Marcus - Do you hold some age beliefs about yourself as a woman, especially in the workplace? Gendered ageism is real, and Bonnie Marcus, helps women overcome these beliefs and become more empowered in their careers.  Bonnie Marcus is an executive coach, author, speaker, and podcast host of Badass Women at Any Age. She’s passionate about helping women over 50 step into their power and take charge of their careers. She is committed to guiding these women on how to step into their full potential and find their authentic and unique paths forward. In this episode, Bonnie talks about gender inequality in the corporate world plus the impact of gendered ageism today. Listen in to learn how you can leverage your talents to establish your value at the office or out of it as a woman over 50. You will also learn how to eliminate your limiting beliefs about age to become empowered in whatever you do.

Key Takeaways:

  • How to leverage your talents and offer value when pivoting into a new career as a woman over 50
  • Learn to be curious and take advantage of opportunities in your way other than your job
  • How to overcome your limiting beliefs about age in the workplace

"We need to include a more unconscious biased training around gender-biased, and gender ageism so that people realize how powerful some of these stereotypes are that hold women back." - Bonnie Marcus

In this episode you’ll discover:

How the pandemic has slowed the progress on the global gender equity [1:04]

The impact of gendered ageism on women working in the corporate world [2:25]

Bonnie on how women over 50 should approach the job market when pivoting in their careers [4:12]

How she helps women connect with their value to better position themselves at the workplace [5:25]

How to balance your life by finding something more fulfilling other than your job [8:10]

Bonnie on her passion for empowering women over 50 to overcome ageism stereotypes [9:41]

Why it isn’t always wise to share your age at the workplace because it can work against you [16:00]

The wealth of knowledge Bonnie has utilized to become a successful executive coach [17:07]

She talks about her podcast and the type of inspirational stories women share there [18:16]

The challenge of gender unfairness when it comes to venture capital for women founders [19:56]

The three things’ women need; parental leave, equal pay, and the elimination of age stereotypes [20:43]


Award-winning entrepreneur, Forbes contributing writer, and executive coach, Bonnie Marcus, M.Ed., assists professional women to successfully navigate the workplace and position and promote themselves to advance their careers.

With 20+ years of sales and management experience, Bonnie’s extensive business background includes CEO of a ServiceMaster company and VP of Sales at Medical Staffing Network and two other national companies in the healthcare and software industries. She has held executive positions in startup companies and Fortune 500 companies.

Bonnie started her corporate career at an entry-level position and worked her way up to the top of a national company. Her passion is now to help other women embrace their talent and ambition and step into their full potential and workplace power. Bonnie shares her message globally through speaking engagements, live and virtual workshops, blogging, and her popular podcast, Badass Women at Any Age.


A certified coach, Bonnie has been honored by Global Gurus as one of the world’s top 30 coaches in 2015-2021. She has been acknowledged as one of the top 100 keynote speakers in 2018 by Databird Research Journal.


Bonnie received a BA from Connecticut College and a M.Ed. from New York University.


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