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ChatBot Marketing | Part 2 | Dorothy Vernon Brown

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A Huge Opportunity For You

 

Chatbots is a HUGE opportunity for any small business owner who is focused on creating lasting relationships and building a profitable business.

Facebook along with its other platforms Instagram and WhatsApp, dominate the chat and messaging space. Facebook has approximately 2.85 billion active monthly users (Facebook 2021). Together, Facebook, Instagram and WhatsApp have over 1.88 billion users visiting the platforms EVERY DAY (statistica.com).

In 2020, Facebook was the second most downloaded app in the world only beaten by TikTok. Facebook users open the app at least eight (8) times daily with the average US user spending at least 38 minutes a day on the app. 

But if that doesn’t convince you, consider this; email open rates are considerably low with an average open rate of only 17.92% (Campaign Monitor). While on the other hand, chat messaging has an 80-100% open rate! Let that sink in for a bit.

As a matter of fact, in a recent survey we did with our webinar attendees, 82% told us that they prefer to receive information via SMS or text. This helps to confirm that chat, text, and messaging are loved and preferred by people all over the planet. They include your prospects and clients as well as mine.

As a matter of fact, messaging apps have surpassed social networks in terms of usage.

Here is another great reason why chatbots will create a huge opportunity for you: It’s called DATA.

And, Smart businesses run on data. Data is one of the secrets to the massive success of Facebook and Amazon. These tech giants have millions of data points on each customer or user so they can give people exactly what they want and when they want it.

Data allows you to make better decisions eliminating trial and error. There is no need to guess.

So, it is with chatbots. When customers and visitors interact with your chatbot, it gathers important data.

It tells the point of entry, how they interact, what they want, when they want it, how much they want it for, and so on.

This treasure trove of data is priceless.

Now as a business you have insights to strategize, build, tweak and give people exactly what they want and not what you THINK they want.

WATCH FOR PART 3!

Learn more about chatbots here

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