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Chatbot Marketing | Part 3 | Dorothy Vernon-Brown

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Chatbot Use Cases

 

If you are reading and still unsure how you can use it in your own business, hang tight, as I am about to give you some practical examples of how you can use chatbots to explode your marketing and sales.

Here goes:

  1. Build a HUGE subscriber list

In the same way you build an email list, it’s the same way you can build a subscriber list.

The advantage here is that you’ll be adding mobile as another way to engage your tribe.

As you know, your list is one of the most valuable assets you can own in your business. Unlike having a massive following on social media which I consider ‘rented property’ (because the platforms are owned by the Facebooks of this world) if you get banned or suspended you’re out of luck and have no way to way to communicate with your tribe unless you transferred them over onto your list before.

When you own and control your own lists, you have a business asset that can give you the best return on investment. Bar none

  1. Sell: Offer products and services at SCALE

Whether you are a solopreneur or not, chatbots give you the ability to grow and scale without hiring more staff as you can have many one-to-many conversations in real-time from any part of the world.

Whether you sell info products, client services, or physical products, it doesn’t matter. Selling and collecting payment in the chatbot is easy.

If you are in the e-commerce space, it’s ideal to sell and collect payment right in your chatbot. It’s a simple as uploading your products, do a few integrations, step back and watch the payments hit your bank account while you sleep.

And if you want to take it one step further, you can always send a personalized Thank You message immediately after the sale with a 20% off coupon for the next purchase to turn your buyer into a repeat customer quickly.

Can you see the power of chatbots in commerce?

 Deliver Content

Say you are a coach or consultant and have a free e-book, guide, training, checklist or industry news you want to deliver to subscribers who have requested it. You can use a chatbot in a fun and engaging way to deliver this valuable resource immediately - no waiting, no downloading, no friction.

In this way, you establish trust and demonstrate your responsiveness as THE expert in your space.

Plus, you overcome low email open rates and fatigue

(Just a quick tip: Be sure to get permission and are ensure you are compliant with the platform rules).

  1. Customer Support

The most common use for chatbots across all businesses is customer support.

Chatbots are operational 24/7/367 to answer frequently asked questions (FAQs), collect customer feedback, answer queries, direct problems to the most appropriate department, and more.

If you are like me, you love getting a response within seconds rather than minutes.

These days…waiting for a live representative to attend to you is as ‘slow as molasses in January!”.

So, using chatbots as customer support is a great place to start.

Conclusion

The bottom line is that people want to interact with chatbots. It’s instant, easy, and convenient.

If done right with a proper strategy behind it, chatbots can explode your sales and marketing in a short span of time with little resources behind them.

You are only limited to what you can do with chatbots as your creativity. With the chatbot market projected to grow to a whopping $9.4 billion by 2024, this is a clear indication of the significant impact it will have on our businesses in the coming years.

I think now is the time to jump in and reap the benefits before your competitors do.

It’s a win/win.

Learn more about chatbots here

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Download the free chatbot guide 

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