How to Advocate for Women in The Workplace | Jeffery Tobias Halter |Purse Power

Jeffery Tobias Halter

Purse Power

Ep. 186 - Instead of being 80% part of the problem, men can be part of the solution we need to attain diversity in the workplace and businesses. Jeffery Tobias Halter uses women advocacy to talk about the other dimensions of diversity and bring the much-needed impact. Jeffery is a corporate gender strategist and the President of YWomen, a strategic consulting company focused on engaging men in women leadership advancement. He’s also the founder of the Father of a Daughter Initiative and the creator of Gender Conversations Quick Starters Newsletter and the Male Advocacy Profile. In this episode, Jeffery explains his passion for advocating for women and how he’s training other men to embrace diversity at the workplace. Listen in to learn the importance of men realizing the responsibility they have for the women in their lives to advocate for all women.  You will also learn the different ways you can stay exposed to opportunities as a woman working virtually.

Key Takeaways:

  • The importance of having conversations about diversity to achieve the required change
  • How to listen, learn, lead, and have the will to overcome diversity challenges
  • How to make your voice heard by talking to your manager, networking, and reaching out when working virtually
  • Make a prospect a customer even before they are a customer by approaching them right
  • The importance of hiring a professional social media manager to help grow your business

"Every day starts a conversation because that's how we are going to build empathy, and that's how we are going to solve apathy and accountability. But we need to have better conversations." -Jeffery Tobias Halter

In this episode you’ll discover:

How he uses advocating for women as a get way to talk about the other dimensions of diversity [1:26]

Jefferey describes two impact points that female leaders played in his advocacy career [6:46]

He explains how he’s training men to become better advocates for women [10:34]

Why as a small business you should serve and supply midsized companies not big ones [14:14]

The four main issues challenging men in advocating for women and how we can overcome them [17:46]

Why Covid is driving women to a breaking point that is leading to major layoffs [25:45]

Why companies have to drive a deeply internalized approach regarding all diversity dimensions [29:43]

Why women leave their corporate jobs to start their businesses and their reasons for it [32:54]

The different ways to get exposure in your company when working virtually [36:56]

How to use social media to reach out and stay exposed to opportunities in today’s virtual world [41:08]

The importance of starting conversations that advocate for women and overall diversity [45:31]

Jefferey’s free advocacy and diversity tools to help you become a better women advocate [48:02]

Understanding how diversity will look like in the future and opportunities that’ll bring [49:46]


Jeffery Tobias Halter is a Consultant, Author, Gender Strategist, and the President of YWomen, a strategic consulting company focused on engaging men in women’s leadership advancement. YWomen focuses on driving actionable business plans and strategies to help organizations create Integrated Women’s Leadership Strategies.

Jeffery is the country’s leading expert on engaging men to advance women. The former Director of Diversity Strategy of The Coca-Cola Company, Jeffery has consulted with leading brands including Bristol-Meyers Squibb, Deloitte, Citigroup, GE, Johnson & Johnson, Moet Hennessy, and more. His clients include IBM, Amazon, Bristol-Myers Squibb, and dozens of other Fortune 500 companies.


Jeffery is a two-time TEDx speaker and the author of two books. His first book is Selling to Men. Selling to Women. Jeffery’s latest book WHY WOMEN, The Leadership Imperative to Advancing Women and Engaging Men, is the first business book written by a man on how companies can advance women to enhance the company's reputation, the bottom line, and retain talent.

White papers. Jeffery has written extensively on how to attract, retain and promote women and how to engage men as allies and advocates:


Jeffery currently is on the Board of Directors Trustees for the Miss America Organization.


He holds an MS in Adult Education from Georgia State University.



YWomen Website

Advocacy Profile - a benchmarking quiz to help people understand where they are as an ally and what steps they can take on a daily basis to increase their allyship/advocacy.


Creating Gender Advocates - is a virtual series to help teams and organizations develop a common language and playbook for advocacy. This program can be used as a staff-meeting-in-a-box for staff meetings, B/ERG sessions, or for departmental learning. 

YT Wanted: Male Engagement

YT It's About to Ask Men to Stand Up

YT IBM Think 'Power in Progress' 

YT Introduction


Scott Omelianuk

Suresh Sharma

Claudia San Pedro


Donna Miller is the founder and CEO of Purse Power, Let's Share the Journey. Purse Power promotes women-led, women-owned businesses by providing a Google extension that allows everyone who visits your website to locate nearby businesses.

Let's Share the Journey holds calls at 10 AM Central every Friday to learn from national leaders to share expertise, ideas, and support. One week a month features Zoom Room networking. We support Donna's endeavor and have provided the speaker calls in a podcast format. Please join her on Friday mornings! You can register for the calls here.

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