How to Use Assessments and Coaching in Leadership | Nancy Parsons | Purse Power


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Ep. 196 - Do you have a fear to get started as a virtual coach? Nancy Parsons can help you! Nancy Parsons is an expert in leadership development, talent management, human resources, and assessments. She is also the CEO/President of CDR Assessment Group, Inc. (CDR) that she co-founded with Kimberly (Brinkmeyer) Leveridge, Ph.D. In this episode, Nancy explains why assessments and coaching are important for leaders to better understand their team members. In this episode, Nancy helps us understand the importance of coaching and personal assessments to become a self-aware leader and better understand the people you work with. Listen in to learn the importance of being self-aware and remaining resilient to survive a crisis as a leader. You will also learn how to tap into your strengths, what you love to do, and the risks to outperform in your leadership role.

Key Takeaways:

  • How to own your worrier side, brainstorm with a coach on what you can do differently, and then practice
  • How to use your empathetic side to your advantage during a crisis as a woman leader
  • Learn to always be resilient and ask for help as a woman entrepreneur
  • The importance of protecting your work and business through intellectual property
  • How to work to your strengths and do what you love to find success

"Make sure you're working towards your strengths and doing what you love. You can't do one without the other. If you're really good at something but it bore you to tears, you will not be successful. You will be miserable." -Nancy Parsons

In this episode you’ll discover:

She describes her career in human resource plus when she actualized the CDR-U Coach platform [1:36]

The differences and similarities between men and women entrepreneurs according to a study [4:46]

The three-step process to help you manage your worrier side when under stress at the workplace [8:12]

She shares some of the challenges she faced during the earlier days of her business [11:47]

Learning how to be creative to better deal with business challenges [14:02]

Why you should use deep scientific assessment tests to help understand yourself better [16:04]

Nancy on her newest book and how it encourages women leadership backed with research [19:04]

Why we need to start using objective measures to get past perceptions against women leaders [21:34]

How to be self-aware to perform better as a leader and avoid being everything to everyone [25:01]

The importance of being self-aware, resilient, and having support to survive a crisis [28:54]

Nancy on the best advice she’s ever received or given to anyone [30:40]

How to best improve people’s visibility in meetings, especially during the virtual era [34:35]

The things Nancy wishes she’d known earlier on in her career plus the lessons she’s learned [35:34]

How to adjust our schedules to align with the changing times during and after Covid [38:02]

How to strategically deal with a defensive person at the workplace as a leader [39:36]

Become self-aware, tap into your strengths and risks, and do what you love [43:25]


Nancy Parsons is one of today’s foremost experts in combining the science of assessments with the art of developing people. As CEO & President of CDR Companies, LLC, she sheds new light on personality strengths, inherent risks, and motivation and changes performance, careers, and lives. Nancy is the 2019 MEECO International Thought Leader of Distinction in Executive Coaching and continues to break barriers in her field.

Nancy provides executive coaching services for the C-Suite and leaders across all sectors, facilitates strategic executive team development sessions, and instructs custom “Authentic Leadership” and “Women in Leadership” workshops. Additionally, she instructs and leads CDR Executive Coaches’ Certification Workshops and teaches advanced coaches’ programs.


In 1998, Nancy co-authored the breakthrough CDR 3-D Assessment Suite®. Combining this scientifically validated assessment suite with cutting-edge technology, Nancy and her team launched CDR-U Coach in July of 2020.

The esteemed author of the Amazon best-seller, Women Are Creating the Glass Ceiling and Have the Power to End It, Nancy is the 2019 MEECO International Thought Leader of Distinction in Executive Coaching and continues to break barriers in her field.


Digital coaching service, CDR-U Coach, has been awarded “Best New Product or Service of the Year” by the Stevie Awards for Women in Business and has been given their highest honor, the “Gold Stevie Winner.” The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run worldwide. The Stevie Awards have been hailed as the world’s premier business awards. Here is a link to the press release with more details.


LinkedIn Video

CDR Assessment

YT Nancy Parsons Glass Ceiling

Let's Share the Journey

YT Conversation with Karen Vitale and Nancy Parsons


Debra Woog

Thresette Briggs

Susie Carder




Donna Miller is the founder and CEO of Purse Power, Let's Share the Journey. Purse Power promotes women-led, women-owned businesses by providing a Google extension that allows everyone who visits your website to locate nearby businesses.

Let's Share the Journey holds calls at 10 AM Central every Friday to learn from national leaders to share expertise, ideas, and support. One week a month features Zoom Room networking. We support Donna's endeavor and have provided the speaker calls in a podcast format. Please join her on Friday mornings! You can register for the calls here.

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