How to Help Boomers’ Become Social Media Savvy | Joyce Feustel


Boomers' Social Media Tutor

Ep. 216 - Joyce Feustel - Does LinkedIn mystify you? Have you ever wondered what folks mean when they say “optimize your LinkedIn profile?” Do your posts on LinkedIn get attention from the people you want to reach? If you’ve ever asked yourself these questions, and especially if you are born between 1946 and 1964, Joyce can help you. Being on the older end of the baby boomer generation, she identifies with the frustrations that folks in her age group have with LinkedIn and social media in general. Joyce Feustel is the founder of Boomers' Social Media Tutor where she makes social media simple, easy and fun. She helps business owners become more effective and productive on LinkedIn and Facebook by providing them with social media training and tutoring. In this episode, Joyce explains the many pivots she has taken over the course of her career, plus how she became a social media expert. Listen in to learn the importance of building on relationships as a small business owner as a way to create business opportunities. You will also learn why you shouldn’t jump into entrepreneurship without proper research or support if you want to succeed.

Key Takeaways:

  • The importance of focusing on one or two social media platforms when starting depending on where your audience is
  • The interesting aspect of the Clubhouse platform that is helpful for business owners
  • How to combine energy and time management to achieve a balance between work and life
  • How to be a leader versus a manager as a small business owner
  • The importance of onboarding your family into your business as your support system

"Build on relationships, don't use people. Be authentically engaged with them and appreciate them." - Joyce Feustel

In this episode you’ll discover:

Why she became a teacher plus the many career pivots she was directed to over the decades [0:56]

She explains why she always pivoted plus how she pivoted to become a social media trainer [5:45]

How she helps people who are overwhelmed by social media understand its dynamic [9:35]

The step-by-step breakdown approach she uses to teach her clients about LinkedIn [12:11]

The networking and marketing strategies that she uses keep business coming in [14:15]

The time management challenges she faced and the strategies she applied to achieve balance [16:11]

The two life and business surprises that Joyce has encountered so far [17:40]

How to pace yourself, be open-minded, and build on relationships to be successful [20:46]

Why Joyce loves being a business owner rather than being traditionally retired [22:57]

The tools she used to find the type of leader she is and succeed as a small business owner [25:21]

The factors to consider before dipping your toes into entrepreneurship [27:23]

Why she enjoys the flexibility, freedom, and social media opportunities her business offers [29:37]


Joyce created her business Boomers’ Social Media Tutor in 2010 when she was working as an enrollment advisor with the College for Financial Planning. Her manager noticed that she excelled at getting the students to engage with the college’s social media. He encouraged her to consider helping my fellow baby boomers to understand social media as well as she did.

After much reflection, she decided to take him up on this idea, as she was very intrigued with the prospect of helping her- age contemporaries to catch on to social media. Having trained to be a teacher back in the 1960s and 70s, she has always enjoyed helping someone to master a new concept.

She provides one-to-one tutoring sessions and group training on LinkedIn and Facebook to a wide range of clients, organizations, and companies throughout the country. In addition, she speaks extensively through the Denver metro area and virtually throughout the country on LinkedIn and Facebook to business, community, and professional organizations.


She facilitates one of the seven chapters of the Alternative Business Networking Group. She is also actively involved with the Colorado Women’s Chamber of Commerce, serving as the co-chair of the Business Owners’ Peer Group.

In January 2018, she founded the Simplify Your Social Media group through They meet once a month to learn more about social media in a fun and interactive small group setting.

She is a member of Strategic Trusted Advisors Roundtable (STAR) – Denver and serve on its board and membership committee. She is a charter member of the RiNo B2B Networking Group and serves on its advisory board. She is also the coordinator of Entrepreneurs R Us, a business leads group.


Joyce's degrees are from the University of WI- Madison.  She has a B.S. from the School of Education, an M.S. in Curriculum and Instruction and an M.A. from the Business and Department of Preventive Medicine.








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